Baltimore, MD. October 19, 2020
Baltimore Community Lending (BCL) announces the launch of its new website and Facebook page on October 19th. As part of a rebranding effort to market itself as the foremost Community Development Financial Institution (CDFI) serving Baltimore City exclusively, and as a premiere entity with two flexible products – real estate and small business – BCL is debuting a new look with new colors, typography, a tweaked logo, and a brand identity guide that coordinates all of its brand marketing standards. Visit www.bclending.org to access the new site. Housed on the new site is information about completing applications for loans; staffing, board and advisory boards; career opportunities; product information; community impact; client testimonials; and how to contact the organization.
BCL’s rebranding efforts also include new messaging and a shift toward digital marketing through video promotions. The new website, Facebook page, messaging and digital marketing was created by Baltimore-city based Sahara Communications, a minority & female owned marketing firm certified with the City of Baltimore.